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	<title>in60seconds</title>
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	<link>http://www.in60seconds.nl/en/</link>
	<description>in60seconds develops creative concepts, infographics, videoproductions and animations. Key role of our work is communicating a complex message  in a short amount of time.</description>
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		<item>
		<title>Draw Club</title>
		<link>http://www.in60seconds.nl/en/inspiration/draw-club-amsterdam/</link>
		<comments>http://www.in60seconds.nl/en/inspiration/draw-club-amsterdam/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 10:13:23 +0000</pubDate>
		<dc:creator>Coen Rens</dc:creator>
				<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://www.in60seconds.nl/?p=1695</guid>
		<description><![CDATA[On Monday night, Februari 13th, our motion designer Coen Rens organised a successful tryout for what will be a returning event: Draw Club. A variety]]></description>
			<content:encoded><![CDATA[<p>On Monday night, Februari 13th, our motion designer Coen Rens organised a successful tryout for what will be a returning event: Draw Club.</p>
<p><span id="more-1695"></span></p>
<p>A variety of both professional and non-professional draftsmen come together to draw, drink and talk merrily. Coming from a desire to draw freely and to work on drawing skills in a fun environment, these nights will be organised more regularly.</p>
<p>The next edition will be on Monday night Februari 20st, starting from 20:00 hrs, in Lab 111 in Amsterdam.</p>
<p><a href="http://www.in60seconds.nl/inspiratie/draw-club-amsterdam/attachment/img_0101-2/" rel="attachment wp-att-1676"><img class="alignnone size-medium wp-image-1676" src="http://www.in60seconds.nl/assets/IMG_01011-550x412.jpg" alt="" width="550" height="412" /></a></p>
<p><a href="http://www.in60seconds.nl/inspiratie/draw-club-amsterdam/attachment/img_0107/" rel="attachment wp-att-1696"><img class="alignnone size-medium wp-image-1696" src="http://www.in60seconds.nl/assets/IMG_0107-550x412.jpg" alt="" width="550" height="412" /></a></p>
<p><a href="http://www.in60seconds.nl/inspiratie/draw-club-amsterdam/attachment/img_0108-4/" rel="attachment wp-att-1698"><img class="alignnone size-medium wp-image-1698" src="http://www.in60seconds.nl/assets/IMG_01083-550x412.jpg" alt="" width="550" height="412" /></a></p>
<p><a href="http://www.in60seconds.nl/inspiratie/draw-club-amsterdam/attachment/img_0126-2/" rel="attachment wp-att-1699"><img class="alignnone size-medium wp-image-1699" src="http://www.in60seconds.nl/assets/IMG_01261-550x412.jpg" alt="" width="550" height="412" /></a></p>
<p><a href="http://www.in60seconds.nl/inspiratie/draw-club-amsterdam/attachment/img_0123/" rel="attachment wp-att-1700"><img class="alignnone size-medium wp-image-1700" src="http://www.in60seconds.nl/assets/IMG_0123-550x412.jpg" alt="" width="550" height="412" /></a></p>
<p><a href="http://www.in60seconds.nl/inspiratie/draw-club-amsterdam/attachment/img_0094-4/" rel="attachment wp-att-1701"><img class="alignnone size-medium wp-image-1701" src="http://www.in60seconds.nl/assets/IMG_00943-412x550.jpg" alt="" width="412" height="550" /></a></p>
<p><a href="http://www.in60seconds.nl/inspiratie/draw-club-amsterdam/attachment/img_0096-3/" rel="attachment wp-att-1702"><img class="alignnone size-medium wp-image-1702" src="http://www.in60seconds.nl/assets/IMG_00962-412x550.jpg" alt="" width="412" height="550" /></a></p>
<p><a href="http://www.in60seconds.nl/inspiratie/draw-club-amsterdam/attachment/img_0105-2/" rel="attachment wp-att-1703"><img class="alignnone size-medium wp-image-1703" src="http://www.in60seconds.nl/assets/IMG_01051-412x550.jpg" alt="" width="412" height="550" /></a></p>
<p><a href="http://www.in60seconds.nl/inspiratie/draw-club-amsterdam/attachment/img_0125-2/" rel="attachment wp-att-1704"><img class="alignnone size-medium wp-image-1704" src="http://www.in60seconds.nl/assets/IMG_01251-412x550.jpg" alt="" width="412" height="550" /></a></p>
<p><a href="http://www.in60seconds.nl/inspiratie/draw-club-amsterdam/attachment/img_0128-2/" rel="attachment wp-att-1706"><img class="alignnone size-medium wp-image-1706" src="http://www.in60seconds.nl/assets/IMG_01281-412x550.jpg" alt="" width="412" height="550" /></a></p>
<p><a href="http://www.in60seconds.nl/inspiratie/draw-club-amsterdam/attachment/img_0129/" rel="attachment wp-att-1705"><img class="alignnone size-medium wp-image-1705" src="http://www.in60seconds.nl/assets/IMG_0129-412x550.jpg" alt="" width="412" height="550" /></a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It giet oan met die inhakers!</title>
		<link>http://www.in60seconds.nl/en/inspiration/it-giet-oan-met-die-inhakers/</link>
		<comments>http://www.in60seconds.nl/en/inspiration/it-giet-oan-met-die-inhakers/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 14:59:41 +0000</pubDate>
		<dc:creator>Arent Benthem</dc:creator>
				<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://www.in60seconds.nl/?p=1651</guid>
		<description><![CDATA[Veel inhakers op de elfstedentocht de laatste dagen. Sommige niet minder dan briljant!]]></description>
			<content:encoded><![CDATA[<p>Veel inhakers op de elfstedentocht de laatste dagen. Sommige niet minder dan briljant!</p>
<p><img class="alignnone size-full wp-image-1638" title="durex" src="http://www.in60seconds.nl/assets/durex.jpg" alt="" width="300" height="207" /></p>
<p><span id="more-1651"></span></p>
<p><img class="alignnone size-medium wp-image-1645" title="AH-elfstedentocht" src="http://www.in60seconds.nl/assets/AH-elfstedentocht1-407x550.png" alt="" width="407" height="550" /></p>
<p><img class="alignnone size-medium wp-image-1642" title="hema" src="http://www.in60seconds.nl/assets/hema-388x550.jpg" alt="" width="388" height="550" /></p>
<p><img class="alignnone size-medium wp-image-1643" title="gamma" src="http://www.in60seconds.nl/assets/gamma-388x550.jpg" alt="" width="388" height="550" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Some ice cold video&#8217;s</title>
		<link>http://www.in60seconds.nl/en/inspiration/some-ice-cold-videos/</link>
		<comments>http://www.in60seconds.nl/en/inspiration/some-ice-cold-videos/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 10:31:43 +0000</pubDate>
		<dc:creator>Arent Benthem</dc:creator>
				<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://www.in60seconds.nl/?p=1600</guid>
		<description><![CDATA[It&#8217;s winter in Holland. Time for some ice cold video&#8217;s. Eskimos paradise animation All our characters disappeared all of a sudden from the set of]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s winter in Holland. Time for some ice cold video&#8217;s.</p>
<p><span id="more-1600"></span></p>
<p>Eskimos paradise animation<br />
<iframe width="550" height="412" frameborder="0" src="http://player.vimeo.com/video/35371509"></iframe></p>
<p>All our characters disappeared all of a sudden from the set of our animation video&#8217;s, because it is too cold. Where are they?<br />
<iframe width="549" height="309" frameborder="0" src="http://player.vimeo.com/video/34469923?title=0&amp;byline=0&amp;portrait=0&amp;color=c4d127"></iframe></p>
<p>Winter means fail video&#8217;s. This is a classical one:<br />
<iframe width="550" height="403" frameborder="0" src="http://www.youtube.com/embed/uyuCLJ7iHB8"></iframe></p>
<p><strong>And you shoudn&#8217;t miss <a href="http://www.waldnet.nl/videonieuws.php?id=205">this one</a>. </strong></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Super Bowl Commercials 2012</title>
		<link>http://www.in60seconds.nl/en/inspiration/super-bowl-commercials-2012/</link>
		<comments>http://www.in60seconds.nl/en/inspiration/super-bowl-commercials-2012/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 14:23:08 +0000</pubDate>
		<dc:creator>Arent Benthem</dc:creator>
				<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://www.in60seconds.nl/?p=1581</guid>
		<description><![CDATA[In Indianapolis, this Sunday the New England Patriots and the New York Giants meet in the Super Bowl final. Beside the greatest sport event in]]></description>
			<content:encoded><![CDATA[<p>In Indianapolis, this Sunday the New England Patriots and the New York Giants meet in the <a href="http://en.wikipedia.org/wiki/Super_Bowl">Super Bowl final</a>. Beside the greatest sport event in the US, this is also the night of the famous <a href="http://www.superbowl-commercials.org/">Super Bowl Commercials</a>. The most expensive commercial time in the year: While costs for a commercial during the Super Bowl in 1962 were &#8216;only&#8217; $ 42.000, now companies have to pay <a href="http://www.deathandtaxesmag.com/172363/2012-super-bowl-commercials-cost-3-5-million-per-30-seconds/">$ 3.500.000 for a 30 seconds broadcasting</a>.</p>
<p><span id="more-1581"></span></p>
<p>It is not suprisingly that the expectations of the Super Bowl commercials are sky high. Advertisers are having developed expensive Hollywood-like productions and hire <a href="http://www.youtube.com/watch?v=eQb_-OY7Z0E">the biggest stars</a>.</p>
<p>While most of the games are long forgotten, many Super Bowl commercial are still stuck in our memories. Like the <a href="http://www.youtube.com/embed/GXuAklrWLBY">Budweiser 9/11 tribute commercial</a>, the <a href="http://www.youtube.com/watch?v=HhsWzJo2sN4">“1984” commercial by Apple</a>, <a href="http://www.youtube.com/watch?v=owGykVbfgUE">Old Spice &#8220;Look at your man&#8221;</a> and the <a href="http://www.youtube.com/embed/TnXArm-NViI">CocaCola delivery man</a> trying to steal a can of Pepsi.</p>
<p>The target group of most of the commercials is the &#8216;though guy&#8217; and so is this year with muscular commercials for brands as Kia and Chevrolet. And just like the Pepsi ad in 1996, the last mentioned is not shunned of ridiculing its rival.</p>
<p><strong>Survive with a Chevrolet (2012)</strong><br />
<iframe width="550" height="309" frameborder="0" src="http://www.youtube.com/embed/XxFYYP8040A"></iframe></p>
<p><strong>CocaCola delivery man (1996)</strong><br />
<iframe width="550" height="373" frameborder="0" src="http://www.youtube.com/embed/TnXArm-NViI"></iframe></p>
<p><strong>Dreaming of women and Kia (2012)</strong><br />
<iframe width="550" height="309" frameborder="0" src="http://www.youtube.com/embed/lHZbXvts0LE"></iframe></p>
<p><strong>Budweiser’s 9/11 tribute (2002)</strong><br />
<iframe width="550" height="309" frameborder="0" src="http://www.youtube.com/embed/GXuAklrWLBY"></iframe></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>60 hours in 60 seconds on YouTube</title>
		<link>http://www.in60seconds.nl/en/inspiration/60-hours-in-60-seconds-on-youtube-2/</link>
		<comments>http://www.in60seconds.nl/en/inspiration/60-hours-in-60-seconds-on-youtube-2/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 21:40:31 +0000</pubDate>
		<dc:creator>Arent Benthem</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[datavisualization]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.in60seconds.nl/?p=1528</guid>
		<description><![CDATA[If we were thinking that we did something special at in60seconds, we were wrong! Every second more than one hour of video content is being]]></description>
			<content:encoded><![CDATA[<p>If we were thinking that we did something special at in60seconds, we were wrong! Every second more than one hour of video content is being uploaded to YouTube. That&#8217;s 60 hours of video after watching one of our productions!</p>
<p><span id="more-1528"></span></p>
<p>On the website <a href="http://www.onehourpersecond.com/">www.onehourpersecond.com</a> you find a great interactive infographic containing a lot of useless facts related to YouTube-time. Did you know that in 7 minutes of uploads to YouTube, <a href="http://www.youtube.com/watch?v=QH2-TGUlwu4">the Nyan Cat</a> persists in saying &#8220;Nyan&#8221; over 6 billion times? Now you know!</p>
<p>And YouTube is also into explanimations, of course. See this infographic video:</p>
<p><iframe width="550" height="309" frameborder="0" src="http://www.youtube.com/embed/sHPfc6whaSk"></iframe></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Stage Guus Meuwissen &#8211; PITSTOP</title>
		<link>http://www.in60seconds.nl/en/inspiration/stage-guus-meuwissen-pitstop-2/</link>
		<comments>http://www.in60seconds.nl/en/inspiration/stage-guus-meuwissen-pitstop-2/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 09:17:12 +0000</pubDate>
		<dc:creator>Guus Meuwissen</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[internship]]></category>

		<guid isPermaLink="false">http://beta.in60seconds.nl/inspiration/pitstop-2/</guid>
		<description><![CDATA[As a student of Communication &#38; Multimedia Design in Maastricht I had the opportunity to have an internship at in60seconds. Besides working on projects for]]></description>
			<content:encoded><![CDATA[<p>As a student of Communication &amp; Multimedia Design in Maastricht I had the opportunity to have an internship at in60seconds. Besides working on projects for clients, I also worked on my personal assignment. It was up to me to make a film of exactly 60 seconds for <a href="http://www.theoneminutes.org"> theoneminute awards .</a></p>
<p><span id="more-1273"></span></p>
<p>Every year, the One Minutes organizes a competition, in which filmmakers can participate. This year they had the following categories:<br />
<em>Performance</em><br />
<em>Road Movie</em><br />
<em>Death</em><br />
<em>Advertising</em><br />
<em>Moving Photography</em><br />
<em>Ornament</em></p>
<p>With these categories in mind I worked out a list of potential idea. We chose the six most realistic ideas. For thesee six ideas I developed storyboards and the best was chosen to be produced as an entry for <a href="http://www.theoneminutes.org"> theoneminute awards .</a></p>
<p><strong>The storyboard</strong></p>
<div class="mceTemp">
<dl id="attachment_1055" class="wp-caption alignnone" style="width: 560px;">
<dt class="wp-caption-dt"><img class="size-medium wp-image-1055" title="storyboard" src="http://beta.in60seconds.nl/assets/Storyboard.jpg" alt="" width="550" height="341" /></dt>
</dl>
</div>
<p>The next step was to create a shot list, a list of attributes and various locations where we could film.</p>
<p><strong>The location</strong></p>
<div class="mceTemp">
<dl id="attachment_1055" class="wp-caption alignnone" style="width: 560px;">
<dt class="wp-caption-dt"><a href="http://www.in60seconds.nl/inspiratie/stage-guus-meuwissen-pitstop/attachment/locaties-2/" rel="attachment wp-att-1210"><img class="alignnone size-full wp-image-1210" title="Locaties" src="http://beta.in60seconds.nl/assets/Locaties1.jpg" alt="" width="550" height="243" /></a></dt>
</dl>
</div>
<p>As a final step, I have edited everything and added the sounddesign. You might like to know that all audio was recorded after shooting the images.</p>
<p><strong>Editing</strong></p>
<div class="mceTemp">
<dl id="attachment_1055" class="wp-caption alignnone" style="width: 560px;">
<dt class="wp-caption-dt"><a href="http://www.in60seconds.nl/inspiratie/stage-guus-meuwissen-pitstop/attachment/locaties-2/" rel="attachment wp-att-1210"><img class="alignnone size-full wp-image-1210" title="Locaties" src="http://beta.in60seconds.nl/assets/Montage.jpg" alt="" width="550" height="179" /></a></dt>
</dl>
</div>
<p><strong>The end result<br />
</strong><br />
<iframe width="549" height="309" frameborder="0" src="http://player.vimeo.com/video/32674432?title=0&amp;byline=0&amp;portrait=0&amp;color=c4d127"></iframe></p>
]]></content:encoded>
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		<item>
		<title>Subsidie voor onderzoek infographics</title>
		<link>http://www.in60seconds.nl/en/inspiration/subsidie-voor-onderzoek-infographics-2/</link>
		<comments>http://www.in60seconds.nl/en/inspiration/subsidie-voor-onderzoek-infographics-2/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 13:52:40 +0000</pubDate>
		<dc:creator>Arent Benthem</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://beta.in60seconds.nl/inspiration/subsidie-voor-onderzoek-infographics-2/</guid>
		<description><![CDATA[De Stichting Innovatie Alliantie kent drie ton euro subsidie toe aan de Kenniskring Crossmediale Kwaliteitsjournalistiek  voor het onderzoeksproject over infographics Every Picture Tells a Story.]]></description>
			<content:encoded><![CDATA[<p>De <a href="http://www.innovatie-alliantie.nl/">Stichting Innovatie Alliantie</a> kent drie ton euro subsidie toe aan de Kenniskring Crossmediale Kwaliteitsjournalistiek  voor het onderzoeksproject over infographics <em>Every Picture Tells a Story. </em>Infographics zijn kortgezegd informatieve illustraties, van weerkaartjes tot user-interfaces. in60seconds is onderdeel van het consortium dat sturing geeft aan het onderzoek.</p>
<p><span id="more-1277"></span></p>
<p>De aanvraag stond onder leiding van de nieuw aangestelde ‘new business developer’ Gjilke Keuning (foto). Assistent-onderzoeker Karen Bosch, die ook in het project zal meewerken, schreef mee.</p>
<p>Het tweejarige onderzoeksproject, met een totaalbegroting van 4,3 ton, zal samen met het werkveld methoden, technieken en kennis ontwikkelen voor het maken van goede infographics, die niet alleen aantrekkelijk zijn maar ook correct en betrouwbaar.</p>
<p>Belangrijke aanleiding voor het onderzoek is dat de vraag naar infographics en datavisualisaties in de markt snel toeneemt. Bedrijfsleven, instellingen, overheden en media zetten deze middelen steeds vaker in om grote hoeveelheden data of complexe informatie &#8211; letterlijk &#8211; inzichtelijk te maken voor hun doelgroepen. Statistische, economische, demografische en geografische processen laten zich uitstekend met visuele middelen vertellen</p>
<p><em>Every Picture Tells a Story </em>wordt uitgevoerd in de kenniskring <em>Crossmediale Kwaliteitsjournalistiek </em>die<em> </em>onder leiding staat van dr. Piet Bakker. Carel Kuitenbrouwer (foto) zal de hoofdonderzoeker zijn. Voor het project is een consortium gevormd met BNO, Argumentenfabriek en in60seconds. Daarnaast zullen meerdere mkb-bedrijven, onderzoekers en studenten van de HU aan het project deelnemen. De HU-minor EMD die gewijd is aan infographics en datavisualisaties en onder leiding staat van Gert-Jan Peddemors en Kuitenbrouwer, zal een nauw verband met Every Picture Tells a Story krijgen.</p>
<p>Verder zullen er pilotprojecten worden uitgevoerd, kennis- en uitwisselingsplatforms opgericht en handleidingen en best-practices worden gepubliceerd ten behoeve van het onderwijs en de praktijk van deze boeiende informatie- en communicatiemiddelen.</p>
<p>Hieronder de link naar de aanvraag:<br />
<span style="text-decoration: underline;"><a href="http://www.crossmediakennis.nl/wp-content/uploads/2011/12/RAAK_opmaak_dinsdagmorgen.pdf">Every Picture Tells a Story projectaanvraag</a></span></p>
<p>Bron originele artikel: <span style="text-decoration: underline;"><a href="http://www.crossmediakennis.nl/2011/12/kenniskring-gaat-onderzoek-doen-naar-infographics-met-mkb/">CrossmediaKennis</a></span></p>
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		<item>
		<title>Internship Lieke Milder &#8211; Explanimations explained</title>
		<link>http://www.in60seconds.nl/en/inspiration/explanimations-explained-2/</link>
		<comments>http://www.in60seconds.nl/en/inspiration/explanimations-explained-2/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 23:13:42 +0000</pubDate>
		<dc:creator>Arent Benthem</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[explanimation]]></category>
		<category><![CDATA[internship]]></category>

		<guid isPermaLink="false">http://beta.in60seconds.nl/?p=1264</guid>
		<description><![CDATA[in60seconds produces explanimations, but why do we choose to use sound and image to communicate complex information? We assigned our intern Lieke Milder to create]]></description>
			<content:encoded><![CDATA[<p>in60seconds produces explanimations, but why do we choose to use sound and image to communicate complex information? We assigned our intern Lieke Milder to create an explanimation on this very subject.</p>
<p><span id="more-1264"></span></p>
<p>During her internship Lieke produced this stunning animation, in which we managed to incorporate some childhood nostalgia: the voice actor is the same person who used to voice the popular 1980s cartoon ‘The Snorks’.</p>
<p><iframe width="549" height="309" frameborder="0" src="http://player.vimeo.com/video/24929231?title=0&amp;byline=0&amp;portrait=0&amp;color=c4d127"></iframe></p>
<p><strong>The creative process</strong></p>
<div id="attachment_1055" class="wp-caption alignnone" style="width: 560px"><img class="size-medium wp-image-1055" title="storyboard" src="http://www.in60seconds.nl/assets/storyboard1-550x341.jpg" alt="" width="550" height="341" /><p class="wp-caption-text">Storyboard</p></div>
<p>&nbsp;</p>
<div id="attachment_1056" class="wp-caption alignnone" style="width: 560px"><img class="size-medium wp-image-1056" title="studio" src="http://www.in60seconds.nl/assets/studio-550x179.jpg" alt="" width="550" height="179" /><p class="wp-caption-text">3D modelling in After Effects</p></div>
<p>&nbsp;</p>
<div id="attachment_1057" class="wp-caption alignnone" style="width: 560px"><img class="size-medium wp-image-1057" title="sound" src="http://www.in60seconds.nl/assets/sound-550x161.jpg" alt="" width="550" height="161" /><p class="wp-caption-text">Lieke with voice actor and sound editing</p></div>
<p>&nbsp;</p>
<p><strong> Reference voice actor: 1980s cartoon The Snorks</strong></p>
<p><iframe width="550" height="403" frameborder="0" src="http://www.youtube.com/embed/k8nlQzN85e4"></iframe></p>
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